Last October, Google launched their new hub “Google Analytics Academy” to help starting digital marketers be constantly informed about their latest news and updates.
Their first course is Digital Analytics Fundamentals which is designed for anyone who wants to learn basic knowledge and become more proficient with Google Analytics. The course is divided into 6 sections with instructional videos, additional resources, and short exercises after each lesson. After finishing all the lessons, you need to take the final assessment and get a mark of at least 80% to receive a certificate of completion.
As a full service outsourcing company focusing on digital marketing, we took advantage of this opportunity and had the whole team signed up. We were given a week to complete the course. Since everyone was excited to take advantage of this new learning, it motivated us to finish it right away. Also it became a competition to claim the bragging rights of “finishing first” and avoid being the “last man standing” (not in a positive way).
In the end, we were all able to finish the course within the set deadline. But the best part is how helpful this newly acquired knowledge is in running our company and improving the services that we are currently offering. Looking forward to the upcoming courses that Google will provide us!
With this, I am proud to say that The K Squad Outsourcing Solutions Team is Google Digital Analytics Certified!