We all have heard of the changes on Facebook News Feed Updates and how it will affect the Facebook Pages that we manage. For some time, status updates (text only) has been getting more reach as per number of views compared to other types of posts. But it seems Facebook has realized that though it is getting more reach, the engagement level is lower.
Here are parts of their News Feed FYI:
“Through testing, we have found that when people see more text status updates on Facebook they write more status updates themselves. In fact, in our initial test when we showed more status updates from friends it led to on average 9 million more status updates written each day. Because of this, we showed people more text status updates in their News Feed.
Over time, we noticed that this effect wasn’t true for text status updates from Pages. As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. This will help us show people more content they want to see. Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.
The best way to share a link after this update will be to use a link-share, so it looks like the one below. We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”
In hindsight, it seems Facebook is encouraging us to use the “SHARE” button more. The effect might vary depending on every page and their audience. Of course, as Digital Marketers, nothing beats the current data we have on our Facebook insights to help us decide on what type of updates to post.
To read the rest of Facebook’s update, visit their post here: